The English couple Joe and Marion Stanford founded the company in 1954 in Melbourne, Australia. On the satin label from that period is a ‘publicity’-instruction: ‘Wash with Lux’.
Around 1962, the company produced ‘Big Ted’, which was seen on the Australian children’s TV-program Playschool.
In 1989, the company was bought by Wendy McDonald and merge with Koala Mate. From that time on they produce series of good quality, in limited editions.