Forever Friends are designed by Deborah Jones. In 1980 she joins the company of Andres Brownsword, where the first greeting cards with the Forever Friends Bears are designed and come on sale in 1987. They soon became very popular and in 1989 The Gifts Collection was introduced, a wide range of items featuring Forever Friends. Their popularity kept growing and in 1997, the 10th Anniversary, a special Forever Friends card range was launched in celebration.