Cereal Bears

Lots of bears were used to advertise cereal. Below you find some of them.

Boo Boo

Boo Boo (1961)
– Kellogg’s Triple Snacks
– Boo Boo is the bear cub who hangs around Yogi.

Frosty O’s Bear

Frosty O’s Bear (1959-1961)
– General Mills Frosty O’s
– Frosty O’s Bear was a polar bear and an early spokescharacter for General Mills.

Super Sugar Crisp Bear

Sugar Bear (1963)
– Post Super Sugar Crisp
– Born in 1963, the cool, wisecracking Sugar Bear will go to great trouble to get his cereal, while Granny does her best to keep it from him.

Sugar Crisp Bear

Sugar Crisp Bear (1964-1965)
– Post Sugar Crisp
– First is a 1964 version of Sugar Bear, below the more familiar 1965 version.

Sugar Crisp Trio

Sugar Crips Trio (1949-1960)
– Post Sugar Crisp
– The three identical bears: the brothers Dandy, Handy & Candy the sister.

Under Cover Bears

Under Cover Bears (1990)
– General Mills Under Cover Bears Instant Oatmeal
– The Under Cover Bears were private eyes.

Wally the Bear

Wally the Bear (1986)
– Kellogg’s Honey Smacks
– In 1986, Wally the Bear replaced Dig’Em. Kellogg’s thought Wally the Bear would more appropriately represent a cereal with the taste of honey. But Dig’Em had such a fan club that he returned in 1987 to stay.

Winnie the Pooh

Winnie the Pooh (1968)
– Quaker Winnie-the-Pooh Hunny Munch
– Winnie-the-Pooh (1968) is bear of very little brain and is fond of honey. ‘Honey Sweet fun to munch!’

Winnie the Pooh (1973)
– Nabisco Winnie-the-Pooh Great Honey Crunchers
– Winnie the Pooh is very fond of honey.

Winnie the Pooh (2002)
– Kellogg’s Hunny B’s
– The individual cereal pieces were in the shape of the letter “B”, with biscuits in the shapes of honey pots, Pooh’s head and bees.

Yogi Bear

Yogi Bear (1961-1962)
– Kellogg’s Corn Flakes / Kellogg’s OK’s
– Yogi Bear represented Kellogg’s for two years.