The Charmin Bear and his family, are used in ads for Charmin toiletpaper.
Cookie Bear, also known as CB, is a character who first advertised for Hudson and later for biscuit company Griffins.
In the early 1970s, advertising agency Carlton-Carruthers du Chateau developed Cookie Bear for the New Zealand biscuits company Hudson. Cookie Bear was used for black-white commercials on television. A man in a bear costume played Cookie Bear, a lover of cookies who thought that Hudson was the best brand.
Cookie Bear soon became popular and widely used for ads, on packaging and on a growing number of promotional items. In 1975, John Berry even wrote a children's book, 'The Adventures of Cookie Bear'. At the peak of his popularity, the Cookie Bear Club was joined by 180,000 children, 1 in 4 children in New Zealand. Members of the club received a postcard on their birthday. Now, the Cookie Bear Club is still active on the Internet.
In 1989, Hudson merged with Griffin's Food, who also acquired the copyright for Cookie Bear. Cookie Bear was still used in advertisements and on packaging, but not as much as before.