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Cereal Bears

Lots of bears were used to advertise cereal. Below you find some of them.

Boo Boo

Boo BooBoo Boo
- Kellogg's Triple Snacks
- Boo Boo is the bear cub who hangs around Yogi.

Frosty O's Bear

General MillsFrosty O's Bear
- General Mills Frosty O's
- Frosty O's Bear was a polar bear and an early spokescharacter for General Mills.

Frosty O's Bear Frosty O's Bear

Super Sugar Crisp Bear

Post cerealSugar Bear
- Post Super Sugar Crisp
- Born in 1963, the cool, wisecracking Sugar Bear will go to great trouble to get his cereal, while Granny does her best to keep it from him.

Sugar Bear Sugar Bear Sugar Bear

Sugar Crisp Bear

Post cerealSugar Crisp Bear
- Post Sugar Crisp
- First is a 1964 version of Sugar Bear, below the more familiar 1965 version.

Sugar Crisp Sugar Crisp

Sugar Crisp Sugar Crisp Sugar Crisp

Sugar Crisp Trio

Post cereal(1949-1960)
- Post Sugar Crisp
- The three identical bears: the brothers Dandy, Handy & Candy the sister.

Post Post Post

Under Cover Bears

General MillsUnder Cover Bears
- General Mills Under Cover Bears Instant Oatmeal
- The Under Cover Bears were private eyes.

Under Cover Bears

Wally the Bear

Kellogg'sWally the Bear
- Kellogg's Honey Smacks
- In 1986, Wally the Bear replaced Dig'Em. Kellogg's thought Wally the Bear would more appropriately represent a cereal with the taste of honey. But Dig'Em had such a fan club that he returned in 1987 to stay.

Wally the Bear

Winnie the Pooh

QuakerWinnie the Pooh
- Quaker Winnie-the-Pooh Hunny Munch
- Winnie-the-Pooh (1968) is bear of very little brain and is fond of honey. 'Honey Sweet fun to munch!'


NabiscoWinnie the Pooh
- Nabisco Winnie-the-Pooh Great Honey Crunchers
- Winnie the Pooh is very fond of honey.

Nabisco Nabisco

Kellogg'sWinnie the Pooh
- Kellogg's Hunny B's
- The individual cereal pieces were in the shape of the letter "B", with biscuits in the shapes of honey pots, Pooh's head and bees.

Kellogg's Kellogg's

Yogi Bear

Yogi BearYogi Bear
- Kellogg's Corn Flakes / Kellogg's OK's
- Yogi Bear represented Kellogg's for two years.

Yogi Bear Yogi Bear Yogi Bear