Cereal Bears
Lots of bears were used to advertise cereal. Below you find some of them.
Frosty O's Bear

Frosty O's Bear (1959-1961) - General Mills Frosty O's - Frosty O's Bear was a polar bear and an early spokescharacter for General Mills.
Under Cover Bears
Under Cover Bears (1990) - General Mills Under Cover Bears Instant Oatmeal - The Under Cover Bears were private eyes.
Yogi Bear
Yogi Bear (1961-1962) - Kellogg's Corn Flakes / Kellogg's OK's - Yogi Bear represented Kellogg's for two years.
Boo Boo
Boo Boo (1961) - Kellogg's Triple Snacks - Boo Boo is the bear cub who hangs around Yogi.
Golden Grahams Bear

Golden Grahams Bear ( - ) - Nestle's Golden Grahams (Spain) - The Golden Graham Bear wears a white T-shirt, while he watches over his cereal.
Winnie the Pooh

Winnie the Pooh (1973) - Nabisco Winnie-the-Pooh Great Honey Crunchers - Winnie the Pooh is very fond of honey.
Sugar Bear

Sugar Bear (1963) - Post Super Sugar Crisp - Born in 1963, the cool, wisecracking Sugar Bear will go to great trouble to get his cereal, while Granny does her best to keep it from him.
Sugar Crisp Bear

Sugar Crisp Bear (1964-1965) - Post Sugar Crisp - Left is a 1964 version of Sugar Bear, right the more familiar 1965 version.
Wally the Bear
Wally the Bear (1986) - Kellogg's Honey Smacks - In 1986, Wally the Bear replaced Dig'Em. Kellogg's thought Wally the Bear would more appropriately represent a cereal with the taste of honey. But Dig'Em had such a fan club that he returned in 1987 to stay.
Winnie the Pooh

Winnie the Pooh (1968) - Quaker Winnie-the-Pooh Hunny Munch - Winnie-the-Pooh (1968) is bear of very little brain and is fond of honey. "Honey Sweet fun to munch!"
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